What films would you invest in?
Now you are putting yourself in the investors shoes. Would your decision be influenced by taste, trends, market demand, actors, production team, or vision? How important is presentation, a business plan, or pitch deck too you? This is a great time to role-play with your fellow producers and play a hypothetical scenario. How convincing is the pitch? Does it move you emotionally? Do they paint a clear picture of the future? What possible monetary funnels are they missing? Does the pitch spark an avalanche of business ideas? Can you see the pitch in a movie theater, laptop, or mobile phone? How much real research have they done on the market, audience, and how they will reach them?

What other markets can the film translate into? A mobile game, novel, or a comic book? Is this film geared for merchandise? Can there be a sequel, spin off, or a network series? How important is genre to you? Does the production team have a social media presence? Is there a preexisting market that would naturally gravitate to this film? Don’t be afraid to put on the pressure. Do not be coy about it! This builds tough skin.

I personally would invest in intense dramas. That is my personal taste but I also know that cast plays an important role in funding these types of films. Does production have a strong relationship with casting directors, agents, managers, and publicist? I also know how important a successful film festival run is for dramas and how that needs to be presented in the business plan or pitch deck.

Imagine someone pitching you Mulholland Drive, Momento, True Detective, or Stranger Things. Was the pitch so vivid that those filmmakers didn’t even present a business plan? I would like to think so but I doubt it. Be an actor for awhile and think like an investor. 

3 thoughts to “What films would you invest in?

  • avatar
    vince jeffers

    What films would you invest in? I like projects that are actual investments. They offer a PPM with a subscription agreement. They are realistic for the projected production budget shown. They (hopefully) have a distribution deal already signed. It doesn’t have to be big/long run in a theatre. At least show a projected payout schedule with a minimum 3-1 ROI. The story is compelling…..it really needs to be told. Someone of note has written coverage and made a recommend. The deal is structured fairly and is doable.

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    • avatar
      Mr. Sifuentes

      Those are more than fair standards. The very nature of investing in film is that there is a lot of speculations since there still isn’t a prototype or physical product. If the production company has done feature before hand with distribution that is a great sign.

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      • avatar
        vince jeffers

        Yup, it helps. if the production company doesn’t have distribution in place they should at least have some above the line people with a track record working on the project with IMDB credits. Worst case scenario for distribution, Tugg.com, distribber and x # of DVD.s and VOD sales. (Not a bad plan) It’s like any other investment, High, low and likely ROI.

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