What films would you invest in? Now you are putting yourself in the investors shoes. Would your decision be influenced by taste, trends, market demand, actors, production team, or vision? How important is presentation, a business plan, or pitch deck too you? This is a great time to role-play with your fellow producers and play a hypothetical scenario. How convincing is the pitch? Does it move you emotionally? Do they paint a clear picture of the future? What possible monetary funnels are they missing? Does the pitch spark an avalanche of business ideas? Can you see the pitch in a movie theater, laptop, or mobile phone? How much real research have they done on the market, audience, and how they will reach them?
What other markets can the film translate into? A mobile game, novel, or a comic book? Is this film geared for merchandise? Can there be a sequel, spin off, or a network series? How important is genre to you? Does the production team have a social media presence? Is there a preexisting market that would naturally gravitate to this film? Don’t be afraid to put on the pressure. Do not be coy about it! This builds tough skin.
I personally would invest in intense dramas. That is my personal taste but I also know that cast plays an important role in funding these types of films. Does production have a strong relationship with casting directors, agents, managers, and publicist? I also know how important a successful film festival run is for dramas and how that needs to be presented in the business plan or pitch deck.
Imagine someone pitching you Mulholland Drive, Momento, True Detective, or Stranger Things. Was the pitch so vivid that those filmmakers didn’t even present a business plan? I would like to think so but I doubt it. Be an actor for awhile and think like an investor.