The main component of pitching is inviting a film investor inside the world of your script. When you hear a pitch you want to be transported into a world you have never witnessed or a perspective you never explored before. Not only do you have to paint a picture but your voices has to convey as certain conviction in what you are pitching and emotionally draw them in.
Now what are the supporting materials you need to further draw them in? A pitch deck, mood reel, and clever path to your audience.
A pitch deck is a visual overview of your film. It’s a compressed business plan combined with a lookbook. Within your pitch deck you should have proof of concept photography, concept art illustrations, vfx rendering, or any visual material that is relevant to your genre and script. This is an emotional visual medium and you have to exploit your pitch deck.
A mood reel is basically an inexpensive way to show how your film can look using previous footage from other films and condensing it to a small trailer. It sets a tone on the pacing of what your film should look and feel like. It’s a clever technique that filmmakers have used for years. If you can afford it you can shoot your own proof of concept scene or a series of scenes to make a small trailer.
Marketing research is assessment on how you think your film should be promoted and what platforms would work best for showcasing your film. It shows a level of maturity that your investors or donors will appreciate. Is your film geared more for a limited theatrical release or is self distribution via the internet a better choice?
It’s going to be the same pitching technique that is going to get you casting, key crew, and investors enthralled with your story. You want the pitch to linger for days.