Would you rather pitch an investor or studio? There has never been a time where video content is in such demand. If there is one thing the internet revealed was the power of a solid niche audience. There is a feeding frenzy for original content. So whether you are a film producer, director, screenwriter, or an Executive Producer its an amazing time to get your films produced. Networks, Studios, and Independent Filmmakers are fighting tooth and nail to keep their creative team.
So which partnership is right for you? Is a small group of investors with little creative input fit your strategy? Or is your current project so high concept that only a studio with unlimited financial resources make a better fit? It is always intimating at first to pitch to a person or a company that has financial leverage over you. But don’t underestimate the leverage you have as a creative filmmaker. Companies need content desperately.
This is a question that I am exploring for my current slate of films, series, and web series. Both have their pros and cons. Also, the location you live in plays a factor on how you go about funding.
I personally have not pitched to a studio yet but for some of my higher concept film projects it might be a perfect fit, especially Netflix, Hulu, and Amazon Prime. An investor who only brings capital to the table might not be enough for your film to reach its highest potential. Unless they have marketing, online marketing, or a major tie-in to your demographic. For my 2017 Slate I am doing a hybrid of pitching to both investors and studios. There is no way around it at this stage of my career. On these film projects I am going have to switch hats and be the Showrunner on one, Producer on another, Director on two of them, and the EP on another one.
So who are you pitching to?