Pitching a film investor is an art form. It’s something you cultivate with months or years of practice. It’s the equivalent of being in the zone. It’s an invitation into the world of your film and it has to be captivating. How do you condense your life’s work into 20 compelling minutes? How do you capture someones imagination and give a clear picture of the future. Your pitch can be broken down into 3 mediums.
Your verbal pitch has to be given with such conviction and visual clarity. It has to resonate and go through the mental filters many investors put up. The tonality of your voice has to be impactful, passionate, and echo into a potential investors mind. I personally always love starting with a provocative question. A question is an invitation into a recollection that get’s the investor engaged. It recalls an anchored memory and get’s them emotionally involved.
A visual pitch is your presentation. It’s the material that you present that will set the tone for your film. Whether it’s a pitch deck, concept art, mood reel, or storyboards, it’s physical evidence that your film is in the process of being made. Make it tangible! Once they can touch it, it becomes more real.
The written pitch has to be hypnotic. Something that stays with an investors for days. Something they can’t shake off. Your logline is a snippet that the investor can rehearse to himself. Your synopsis should feel like a recurring dream. It should be familiar to them. They should naturally be able to put themselves within the scope of the film. Finally your script should feel like a motion picture. Let it play out in their heads.
Do not dull a potential investor. Make your pitch memorable. Whether or not they invest it’s on them but never bore.
When you combine all three pitch methods you are inches away from closing the deal.