What genre film are you producing? Genre gives a great indication on what your film funding strategy should be. Each genre tends to gravitate towards one main funding option. No matter what kind of film you are producing you have to diversify your funding efforts and genre gives you a clear picture on where you should put your focus on. For some films kickstarter works best, others investors, if you have a slate of films equity crowdfunding could be your best option, and for some indie films sponsorship works best.
I started reflecting on this question after reading Stephen Follows brilliant article What type of low-budget films make the most money. and making a connection between genre and film funding. If you don’t know who Stephen Follows is, it’s mandatory that you follow him. He is an independent film producer that specializes in indie film statistics. His research is impeccable.
For the sake of argument lets breakdown films in the following genres.
- Faith Base
Now let’s take the main sources of funding for an independent film.
- Product Placement
- Debt Financing
- Equity Crowdfunding
You can start correlating where you should start focusing your financing.
Dramas tend to do well with a combination of crowdfunding and minor investments, faith based films tend to do extremely well with sponsorship and crowdfunding, while horror main source of funding is investment. Action films tend to rely heavily on pre-sales and debt financing. Which of the 3 main funding options are you going to build your financing structure with? Ask yourself how your financing option can benefit your investor, donor, sponsor, and audience.
When you start dissecting your film through the point of view of a producer things start popping out that you never thought of before. You start making connections between audience, funding, marketing, and distribution. Now start breaking down your script!
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