A few months ago I had the opportunity to be the 1st AD on an awesome spot for FootJoy. Not only where we shooting on the RED but also the Big Freeze Camera System (same system they used on The Matrix).

So I had to coordinate two camera systems, full crew and talent. It’s all about prepping and communicating with your key crew.

The director had previously taken photos for each setup. I then took the photos and imported them on Movie Magic Scheduling 5. MMS gives you the option to add either storyboards or stills with descriptions, shot list, etc.

Printed a few copies for our DP, Director, Producer, Gaffer, Key Grip and client. There was no room for mistakes, considering we had a lot of set ups to accomplish. When you have a detailed breakdown and solid game plan from your director and DP you can make it happen every single time! Here is the final commercial.

Great Behind the Scenes footage

2 thoughts to “Anatomy of a Breakdown

  • avatar

    Wow looks like it could of had lots of headaches… But really awesome! I love looking at the setup with all the SLR’s behind you. Congrats!


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